Using categories in your store on eBay can make it easier for buyers to search and find your items, therefore making a purchase more probable.
eBay has their own categories to choose from, but then you can have your own categories within your store. For example, you could have the category “Clothing” which would cover any item of clothing.
Then you can break it down into subcategories such as: womens>tops>Lane Bryant. That way, if someone is searching for Lane Bryant tops, your item will come up higher in the search then it would if it was just under the category “Clothing”.
To make store categories, you go to the Seller Hub page overview. On the right side of the page under Selling tools, you choose Manage store.
Then under Store design choose Store categories.
This is where you will add your categories by clicking on the add category button on the right.
To then add a subcategory, you click on the category that you wish to add it to. That will bring up a screen similar to that one, with the option to add a category to the category you chose.
You can see where I’ve started to add categories separating the clothing such as tops, pants, sleepwear, etc. I like to then separate it one step further with the name brand of the item. I will now click on one of these categories, in this instance Tops, and add some of the name brands of the tops I have listed. Always add an “other” categories for those odd or missing label brands you might have.
Now you need to search your listings for items that will fit into these categories. Bring up the Manage active listings page and search clothing and the brand you’re starting with. I searched Susan Graver. I then checked off all of the Susan Graver tops in the list.
Click on the edit button at the top of the list and choose edit selected. This will bring you to a bulk edit listing page.
Again check all of the items and choose Edit fields, and then categories. On that page you choose the drop down menu next to Store category, and pick change to.
Choose the category and subcategory that you need from the drop down menu, in this case Womens clothing>Tops>Susan Graver. You will then go through a series of 4 buttons confirming that this is what you want. You will then be brought back to the Manage active listings page and you’ll see that there are no longer any Susan Graver tops in the original category because they have moved to your new subcategory.
This can be a lot of work to do to your existing listings, but I do believe the benefits are worth it. It will also be very easy to put new listings into the subcategories.
This can be confusing until you get the hang of it. Don’t hesitate to ask questions, I’m happy to help!